Insecure Majorities by Frances E. Lee

Author:Frances E. Lee [Lee, Frances E.]
Language: eng
Format: epub
ISBN: 9780226409184
Publisher: University of Chicago Press
Published: 2016-07-07T16:00:00+00:00

The Role and Function of Party Communicators

Foremost among their roles, party communicators are coordinators. If the goal is to “drive the narrative,” they see it as the first order of business to get everyone in the party “on message” saying the same things—repeatedly. “There’s a simple rule,” said Republican messaging consultant Frank Luntz. “You say it again, and you say it again, and you say it again, and you say it again, and you say it again, and then again and again and again and again, and about the time that you’re absolutely sick of saying it is about the time that your target audience has heard it for the first time” (“Lexington: The War of the Words” 2013).

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